Jim Fitzpatrick's Che

Jim Fitzpatrick, who produced the ubiquitous high-contrast drawing in the late 1960s as a young graphic artist, told the BBC News website he actively wanted his art to be disseminated.

"I deliberately designed it to breed like rabbits," he says of his image, which removes the original photograph's shadows and volume to create a stark and emblematic graphic portrait.

"The way they killed him, there was to be no memorial, no place of pilgrimage, nothing. I was determined that the image should receive the broadest possible circulation," he adds.

"His image will never die, his name will never die."


The original hung, unpublished, on Korda's wall for a year

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JG: Tuesday will mark the 40th anniversary of the murder of Che, by a bolivian soldier under orders of the CIA and the White House. HASTA LA VICTORIA SIEMPRE Comandante!