Tuesday, November 20, 2007

Montecristo's Makeover


The New Band

Cigar Aficionado

Posted: Tuesday, November 20, 2007

By Gregory Mottola

Cuba's Montecristo band has had another makeover. The iconic brand recently underwent a little nip and tuck to give it a sharper look. The change is only one part of a major Habanos redesign for many of Cuba's cigars.

The fleur-de-lis, which is central to the band's design, remains unchanged, but it is now embossed, as are the circles adorning the center. The color of the band, although similar to the previous version, has also changed: the brown is darker and redder, more of a bean color than the previous milk chocolate shade. The new band first appeared on the Montecristo Petit Edmundo, then on the regular Edmundo size, and is now being produced for all Montecristos.

The new band marks the first change since 2003, when the band went from a matte brown to a glossy brown and the fleur-de-lis became more ornate.

For more on this story see the current issue of Cigar Insider. Also, check back here next week to see our photo gallery of Habanos's re-designed bands.

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